MobiVersum – VW Family World
The ground floor of the VW KonzernForum was transformed into a family experience center by Triad Berlin. The family experience center “MobiVersum” housed experience rooms and multimedia-installations, inviting children and adults alike to embark on a “mobility” journey of discovery. Between 2003 to 2005, 2 million annual visitors annually ventured to “MobiVersum’s” world of imagination and adventure, making it a huge success.
Experience Rooms for Every Age
The vision was to encourage children and adults together to marvel, observe and try out things, and to let them become active themselves. The experience included a universe of several imaginary countries, whose interactive installations reacted to movement. In the land of slow motion, fast movement was slowed down, became visible and perceptible. The “I’m tall-small land” visually turned children into adults and vice versa. For the children, the “Ride around land” kept the promise of its name.
Project map
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