“Germany and China – Moving Together” – DHL Partner Pavilion
Deutsche Post World Net is a contributor to the exhibition series “Germany and China – Moving Together”, together with other leading German companies. The exhibition with the title “Urban Sustainable Development” will be touring through seven Chinese metropolises until 2010; the finale will be a presentation at the Expo 2010 in Shanghai. Triad Berlin is responsible for the concept of the interior design, media production and realisation. Triad also communicates the subject “DHL and sustainability”.
Communication concept
As an emotional carrier and guiding theme of the DHL theme world, Triad developed the “Global City” – a hybrid urban structure. It becomes a 360-degree stage for exemplary solutions, developed by DHL for the logistics of tomorrow, with which the company supports global efforts to achieve a sustainable development of cities. Urban situations in the 360-degree city panorama are linked with exhibits and testimonials telling stories by and about DHL.
Sustainable architecture
The simple construction conceived by Triad Berlin supports the sustainable character of the exhibition and ensures multiple unproblematic applications with variable projection subjects until 2010. Therefore, architecture and design also reflect DHL’s environmental and sustainability awareness.
Themes
The media production of the city panorama presents DHL’s approach to sustainability in an easily understandable way. For example, specifically produced films show the “Freight Consolidation Center” can reduce delivery traffic in city centres by up to 80 % or how the “DHL Carbon Management” makes a CO2-neutral transport of goods possible. There is also an interactive CO2 calculator for visitors to calculate their own CO2 emissions.
Project map
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