Villeroy & Boch at Ambiente 2011

Once again, Triad Berlin accompanied the dining culture division of Villeroy&Boch to the world’s biggest trade fair for consumer goods, Ambiente in Frankfurt. In addition to designing the trade fair architecture and media presentation, this year, Triad also developed several accompanying trade fair events. The modular trade fair stand Triad had developed for Villeroy & Boch in 2010 was modified and used at this year’s fair, as well. Moreover, Triad designed the exhibition area “Villeroy & Boch Moments,” which created an exciting contrast to the rest of the trade fair presentation. The extension of the “New Wave” line was presented as part of a hosted food show. In the coffee product area, a three-wheel Piaggio Ape Coffee Van brought Mediterranean flair to the stand while two baristas served premium coffee in Villeroy & Boch’s Caffè Club and New Wave Caffè cups.