Siemens: Energy Efficiency on 3,600 sqm
For the fourth time now, Triad Berlin has designed the trade fair presentation for Siemens at Hannover Messe. On 3,600 sqm, the 2011 trade stand communicated not only new products but also the subject of energy efficiency as the key to more profitability and to a more responsible attitude toward the environment. The dynamic design of the trade stand architecture with its gently curved form attracted attention from afar. The highlight of the stand was the 460 sqm “Dynamic Shape” LED media surface at the center of the stand.
Mediatecture
The mediatecture surrounded the entire trade fair stand and maximized the area for product presentation, which could be increased to more then 40%. On an overall length of 75 meters, more than 300,000 pixels were mounted onto an LED media surface, which was tilted by 30 degrees and three-dimensionally shaped. The impressive media presentation took up the theme of energy efficiency; abstract images and synthesizer sounds created a pulsating, dynamic atmosphere.
Project map
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