“Erneuerbar Mobil” (Renewable Mobility)
In close coordination with the German Federal Ministry for Environment (BMU), Triad Berlin is advising the client VDI/VDE Innovation und Technik in all public relation activities related to the Federal Government’s promotional program “Elektromobilität” (Electromobility). In addition to developing central messages as well as working on the layout, graphic design and editorial content of several print products, Triad also designed the promotional program’s website. Moreover, Triad planned and produced the trade fair stand that presented some 20 projects supported by the BMU at the MobiliTec/Hannover Messe 2011.
Visual Communication
For the presentation of the promotional program, Triad developed a clear, catchy imagery and central messages. In a simple and straightforward way, they illustrate the benefits of electromobility and its function as the future key technology. Primary visual elements and central messages of the guiding theme “Erneuerbar Mobil” (Renewable Mobility) can be found throughout all print products and the new website, intelligently linking the different communication formats. The print products as well as the website will continue to be used for project communication after the end of the trade fair.