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Pangaea Customer Event

On the double occasion of the arrival of the expedition ship PANGAEA* in Shanghai and the closing of the 2010 Expo, Triad Berlin developed and produced an exclusive customer event for Mercedes Benz, main sponsor of PANGAEA. An elect circle of international journalists and Chinese guests from economy, culture, and media had the opportunity to personally experience the adventurer and ship-owner Mike Horn and his crew. During a welcome reception on board the PANGAEA, the guest got to know the story and idea of the ship.


*Since 2008, the PANGAEA has drawn attention to environmental destruction during its global research trips. Until 2012, adventurer and ship-owner Mike Horn will be sailing with teenagers from 14 to 19 years of age to explore the oceans.



Pangaea a the "Urban Planet“

The PANGAEA project has also been part of the "Urban Planet" theme pavilion at the 2010 Expo in Shanghai. As yet another highlight of the customer event, guests could visit the pavilion and thus experience the links between two trendsetting projects.

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