In coordination with the two initiators Alfred Herrhausen Gesellschaft and Frankfurter Allgemeine Zeitung, Triad Berlin helped develop the conference program and supported panel recruitment for the inaugural “Thinking of Germany” – conference. In addition, Triad was in charge of the overall planning and organization of the conference as well as the evening dinner including all event architecture and conference design. Two speakers with opposing views kicked off the discussions of each panel. On the basis of provocative perspectives the select panelists passionately and controversially debated their views of Germany. The journalist Henryk M. Broder, the professor Dr. Renate Köcher from the distinguished Allensbach Institute for opinion research, the philosopher Peter Sloterdijk, and former Federal Minister of Finance Peer Steinbrück were among the prominent speakers.