An interactive welcome to visitors fills the Brand Gate, which serves as introduction. The “Evolving Landscape” with the appearance of a futuristic scenery reacts to the presence of visitors through color stimuli. The hybrid installation is situated at the interface of nature and technology and consists of a large amount of flexible high-tech blades with light capsules. The more people present in the room, the brighter the Brand Gate is illuminated.
In Touch with Škoda
Triad Berlin and Milla and Partners jointly redesigned the auto maker’s pavilion. Approximately 650 square meters of exhibition and event space was completely overhauled in terms of content, design, and scenography. Engaging exhibits and exciting displays highlighting the legacy of the third oldest auto maker in the world give the pavilion a new sensational attraction. True to the motto "Simply Clever" the clear white pavilion is divided four experience areas: brand gate, vehicle presentation, highlight dome and green zone. Dynamically curved lines that run through floor and wall surfaces guide the visitors through the pavilion. Images with emotional motifs reiterate the main themes. Interior walls have been removed and the dome has been opened in the center at 180 degrees. The result is a smoother and more generous overall space - architecture, themed productions, graphics and lighting create a holistic experience of space.
Brand Gate
Highlight Dome
The design of the dome encapsulates the topics of brand, innovation, and sustainability. „Škoda Insight“ is the emotional center of experience and the heart of the brand. The focal point is a highlight vehicle surrounded by four interactive compass terminals. The terminals have sensory functions and display information on the spotlighted prototype as soon as they are approached by visitors. The thematic panels on the other hand illustrate the design, technology, production, and service of the Škoda brand by way of graphics, images, exhibits, and short texts.
Green Zone
The Green Zone covers the whole natural light area of the pavilion. The slatwalls positioned in front of the windows have inserts of green acrylic glass, which attract the eye and filter the light at the same time. The “Think Green” area offers an immediate experience of those intelligent principles and strategies of nature that Škoda uses as model when it comes to design and technology for vehicles. The message is: green is clever. The Škoda brand thinks green, as is proven by the product line Greenline.
Project map
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