Bayer Schering Pharma at the German Radiology Congress

Triad Berlin enhanced Bayer Schering Pharma’s trade fair stand for the German Radiology Congress 2008 in Berlin. In addition to graphically communicating the Bayer Vital brand, Triad emphasised separate areas for products of the Gadovist, Vasovist, Ultravist and Primovist brands, respectively. Visual and media communication complemented the well-designed information counters. An inviting bar area with a semi-open lounge architecture and diner-style seating welcomed personal conversations in a relaxed atmosphere.