SPITZKE at iaf 2009
In 2009 SPITZKE AG tasked Triad Berlin again with designing, planning and realizing a quality trade fair stand on 150 sqm at the Internationale Ausstellung Fahrwerktechnik (iaf) in Muenster, Germany. Triad further developed and refined the communicative and interior design elements of the much admired Innotrans 2008 stand. On different communication levels the visitors were invited into an open and spacious exhibition stand where they could learn more about technology and performance of the SPITZKE rail system construction company.
Competence Center
One of the key design elements was the competence center conveying SPITZKE's three central values: vision, competence and exchange. Landmark design features like logo pillar and other key visuals made the stand recognizable even from some distance. The "Welcome Desk", the three "Competence Counters" presenting the most important service areas and the "SPITZKE Bar" served as first information and contact points. The "Square of Exchange" with its event and lecture area formed the core of the stand. In addition to the multimedia communication centre and the "Lounge of Expertise" the "Square of Exchange" also helped to stimulate in-depth exchanges between visitors and company.
Project map
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