Siemens at Hannover Messe 2009
Following the motto “Answers for Industry“, Triad Berlin produced a trade fair stand with a total floor space of 3,400 sqm for Siemens AG at Hannover Messe 2009. Following the successful cooperation between Triad and Siemens in 2008, this year, Triad was also responsible for the complete media production. A fascinating interplay of architecture and media melt into a specific mediatecture.
Involved partners: Stange Kinetik - stage produktion company, Gahrens + Batterman - media systems and Display International (responsible for trade fair construction).
Involved partners: Stange Kinetik - stage produktion company, Gahrens + Batterman - media systems and Display International (responsible for trade fair construction).
Mediatecture
Three media lifters covered with 6x3 m LED screens catch the eyes of visitors. They can be lifted to 9 meters of height and thus attract attention from afar. The motion design and films that are presented on the screens of the media lifters correspond with the architecture and lighting installations of the trade fair stand. Forming the basic module of the architecture, the cube is taken up and developed further as a central element of the motion design. The films focus on international orientation of Siemens as a global corporation and present the company as a systems provider in a multitude of areas.
Architecture
The architecture of the stand reflects the size and power of Siemens and presents the specific competencies of the company in the field of “Motion, Drive&Automation”. The open stand architecture enables quick orientation of the visitors and leads them immediately toward the centre of the stand. Here, the Siemens Drives Alley - an exhibition axis that runs across the length of the stand - presents the complete Siemens portfolio in Drive Technologies.
Light and room installations
The back wall of the stand is structured by back-lit cubes. This three-dimensional sculpture acts as a snap-shot of a dynamic movement and lends power and expression to the stand. The sophisticated light controls allow for the creation of a choreography that is ideally geared to the design of product presentation and media installations on the stand.
Project map
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