The design concept was based on the idea of the contour line, taken from work processes in non-surgical cosmetics. The contour line can be found in elements of the graphic design, as well as in a characteristically shaped wall that is part of the layout of the exhibition space. The resulting delicate line of the wall creates an embracing gesture that welcomes visitors. With its eye-catching use of colours and shapes, the design of the stand mirrors the newly developed corporate identity of the Amiea brand.






