Amiea at “Beauty” Trade Fair in Düsseldorf

Triad developed a three-part communications and design concept for the premiere of Amiea, the new brand by MT.DERM, a specialist for medical appliances in aesthetic and corrective medicine. In a treatment room with glass walls, visitors could experience the advantages of a new pigmenting machine for permanent makeup. In the open communication area, a testing station was ready for visitors. In the lounge area, business partners could get together for talks

Design Concept

The design concept was based on the idea of the contour line, taken from work processes in non-surgical cosmetics. The contour line can be found in elements of the graphic design, as well as in a characteristically shaped wall that is part of the layout of the exhibition space. The resulting delicate line of the wall creates an embracing gesture that welcomes visitors. With its eye-catching use of colours and shapes, the design of the stand mirrors the newly developed corporate identity of the Amiea brand.

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Messe Düsseldorf
Messedamm 22
40474 Düsseldorf
Germany
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