A trade fair concept was developed for an effective presentation of the TRUMPF product families, whose arrangement mirrored the structure of the product families. Visitors were able to find their way with the help of large-scale images and quickly locate machines. As a communication measure, conference rooms and a VIP lounge were integrated into the two-storey trade fair construction as part of the room programme. Like with EuroBLECH 2006, TRUMPF was able to record considerable turnover gains.