Trade Fair Presentation for SPITZKE in Istanbul
For the first joint trade fair presentation of the SPITZKE Group and SPITZE YALKO at the International Railway Symposium in Instanbul, Triad Berlin conceived, developed and realized the entire whole design concept. The company was to be presented particularly to the Turkish and Asian markets as a full-range supplier in rail systems construction.
Design Concept
The two L-shaped back walls of the trade fair stand repeated the core graphic idea of Triad’s successul design for SPITZKE at InnoTrans 2008. An image film of the SPITZKE Group was presented on a 42“ screen; it served as a point of attraction and provided a medial representation of the company. Staff members could give visitors insight into the company at information counters by accessing the SPITZKE website and by using the presentation mode that had been installed in the counters.
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