Show-Highlight for VW Commercial Vehicles at the IAA 2008
At the IAA International Motor Show 2008 in Hannover, Triad Berlin has been commissioned to stage the entire communications production of Volkswagen Commercial Vehicles. The main focus will be on four-wheel drive vehicles as well as on the new design model of the Pickup and will be showcased in a Free-Running show (Parcour) by a top-class cast under the motto “GO ALL WAYS”. The subsequently presented Talk show with celebrity guests from the realms of extreme- and motor sports will then extensively discuss the themes of four-wheel-drive and the advantages of the new Pickup. The seven minute live-show will be emotionally charged with a film presentation on large LED-monitors, especially produced by Triad Berlin for this occasion.
Free Running and Life Rescue:
During the show, live-action and media images will form a fascinating symbiosis. Free- Running athletes will dynamically speed through a complex media stage design with platforms of variable height, poles, conveyor belts and lifting devices. With this backdrop, the four-wheel drive tour of the Pickup through the varying landscapes and terrains of the target markets South America and Australia can be perfectly presented. In a dramatic Life Rescue finale at the Australian coast, the new Pickup also demonstrates its qualities as a life rescue vehicle. The consistent iconography as well as the recurrent graphic elements and typographic animations are also mirrored in the content projected on the media surfaces with regard to the product themes at the trade fair representation.
Two years ago, at the IAA International Motor Show 2006, Triad Berlin also succeeded in presenting the show highlight with the Capoeira-Crafter performance.
Initial salesman-training for VW Commercial Vehicles during the IAA:
During the IAA International Motor Show 2008, the first of a total of four Volkswagen Commercial Vehicles salesman-training events, conceptualized and realized by Triad Berlin, will take place. By fall 2009, 1.360 accredited dealers will have been extensively introduced and updated with regard to the brand and the product. Next to a trade fair visit and a trade fair rallye, where the own brand and competing brands are analyzed, the highlight of the day will be an interactive company-theater presentation on the stage of the IAA trade fair representation. The second day agenda will feature comparison test-runs with competition vehicles and a subsequent workshop.
Free Running and Life Rescue:
During the show, live-action and media images will form a fascinating symbiosis. Free- Running athletes will dynamically speed through a complex media stage design with platforms of variable height, poles, conveyor belts and lifting devices. With this backdrop, the four-wheel drive tour of the Pickup through the varying landscapes and terrains of the target markets South America and Australia can be perfectly presented. In a dramatic Life Rescue finale at the Australian coast, the new Pickup also demonstrates its qualities as a life rescue vehicle. The consistent iconography as well as the recurrent graphic elements and typographic animations are also mirrored in the content projected on the media surfaces with regard to the product themes at the trade fair representation.
Two years ago, at the IAA International Motor Show 2006, Triad Berlin also succeeded in presenting the show highlight with the Capoeira-Crafter performance.
Initial salesman-training for VW Commercial Vehicles during the IAA:
During the IAA International Motor Show 2008, the first of a total of four Volkswagen Commercial Vehicles salesman-training events, conceptualized and realized by Triad Berlin, will take place. By fall 2009, 1.360 accredited dealers will have been extensively introduced and updated with regard to the brand and the product. Next to a trade fair visit and a trade fair rallye, where the own brand and competing brands are analyzed, the highlight of the day will be an interactive company-theater presentation on the stage of the IAA trade fair representation. The second day agenda will feature comparison test-runs with competition vehicles and a subsequent workshop.
Wednesday, September 24, 2008
Project:
VW Commercial Vehicles at IAA