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Trade Fair | Brand Center

We translate businesses and their individual values and products into authentic, emotional brand worlds and trade fair presentation formats. By linking our core competencies of communication, design and architecture, we create consistent forms of brand portrayal in a three-dimensional space, using ever new and surprising formats.  In these experience and communication rooms, visitors can be thoroughly impressed by an experience of the brand and its message which involves all their senses.

From project concepts to their realization, the main emphasis of the services we offer is on:

- Development of contents and communication
- Architectural design
- Master planning and detailed planning
- Site management
- Scenography
- Graphic design and production
- Text and image editing
- Productions involving different media
- Media production and media technology
- Overall organisation

Selected references:

Deutsche Post World Net: DHL Innovation Center 2007
Hilti AG: Hilti Brand World 2007
Škoda Auto: In touch with Škoda 2009
Siemens AG: Sustainability on 3500 sqm - Siemens at HMI 2010
GAZPROM Germania GmbH: GAZPROM Europa-Park attraction "Experience Energy" 2010
Daimler AG: World Future Energy Summit in Abu Dhabi 2011
Gläserne Manufaktur Dresden: Volkswagen Lounge 2011

Head of Unit

There's no project without a team.
Daniel Strauß, Head of Unit Trade Fair | Brand Center

Daniel Strauß
Head of Unit Trade Fair | Brand Center

Daniel Strauß is the head of the Trade Fair | Brand Center Unit, member of the management, partner, and has been with Triad since 2004. After his studies of interior architecture at the technical College in Stuttgart and at the Middlesex University in London, he was employed by Nicolas Grimshaw. In the years from 1999 until 2004, he worked as project manager and creative director with Zeeh Bahls and partners.

Contact
Triad Berlin Projektgesellschaft mbH
Daniel Strauß
Marburger Str. 3
10789 Berlin
Germany

Tel: +49 (0)30 23 60 78 443
Fax: +49 (0)30 23 60 78 381
E-Mail: daniel.strauss(at)triad.de