An Urban Planet: The Shanghai Expo, Its Tagline, and a Closer Look at a Themed Pavilion

From 1 May to 31 October 2010, the largest global exhibition of all time will be staged in Shanghai. The organisers are expecting 200 participating countries and companies and 70 million visitors. The masses will congregate at the 5.4 sqkm Expo-compound that is currently being developed on both banks at the Huangpu River, in the centre of Shanghai. With the motto “Better City, Better Life”, Shanghai Expo 2010 organisers are addressing an urgent issue. 2008 was the first time in history that the number of urban dwellers exceeded the rural population globally. It is estimated that city inhabitants will make up 75 per cent of the world’s population by 2050. In the middle of the last millennium, New York was the only city whose population outstripped the ten 10 million mark. By 2015, a total of 23 cities will have reached this mark.

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BusinessForum China, Issue 4/09